Verify the agency identity and responsible personnel
During content planning, record the agency’s registered title, registry status, represented insurers and authority. Turkey’s current Insurance Agencies Regulation assigns insurance marketing, information and sales activities to the agency’s technical personnel. A digital implementation team should not imply that it assumes that professional role.
The 2025 amendment explicitly addresses agency identity in advertising and electronic environments and prohibits creating the impression of being an insurer. Review the profile name, description, artwork, form and destination together. Record the approving technical person and the insurer document version used. A logo or template received from another organization is not independent evidence of authority for that product. Identify who reviews existing publications when representation or permissions change, so an old profile does not continue communicating a superseded relationship.
Explain the particular policy and its conditions
In creative preparation, distinguish motor liability, comprehensive motor, property and commercial products. One general promise should not stand in for different coverage decisions. Identify the product and information step in each item. Important exclusions or conditional prices hidden in small text can create a misleading expectation. Unsupported cheapest-price claims or promises of payment in every circumstance should not enter the approved publication file.
The authorized reviewer should connect each benefit statement with current product documentation. If a discount or rapid quote is mentioned, explain its conditions and the team’s actual capacity. A claims example must not suggest that every customer receives the same payment. Comparisons should account for different coverage and deductibles. Health insurance material must not imply knowledge of someone’s diagnosis; personal assessment belongs in a separate secure process handled by the appropriate personnel.
Motor products
Explain the different purposes and relevant conditions. Identify what a premium example depends on rather than presenting it as the price available to everybody.
Property and commercial risks
Use information relevant to the insured property or activity. Avoid a short promise that implies every possible loss is covered.
Health and life
Separate general product information from individual health evaluation. Do not imply that the advertiser knows the reader’s diagnosis or financial circumstances.
FROM READING TO A NEXT STEP
Clarify the administrative publication record
Prepare identity, content version, secure direction and technical data boundary records for the authorized team to review.
Review Meta category conditions for the actual market
In the social publication workflow, keep local professional review separate from platform category review. Meta’s current guidance includes insurance among its US financial products and services examples. Relevant campaigns by US advertisers or reaching US audiences require that special category; credit opportunities have separately described regional scope.
Do not copy the same US targeting table into every Turkish campaign. Compare advertiser location, delivery country and actual offer with the current account requirements. An applicable category can restrict audience tools involving age, gender, location or lookalikes. A targeting option being visible does not make discriminatory use appropriate. Revisit the decision when the country or offer changes. Platform approval does not establish the accuracy of a policy explanation or replace the agency’s professional responsibilities.
Separate first contact from the secure quote process
A CRM workflow can use first contact to help authorized personnel begin the appropriate conversation. Do not turn an Instagram message thread into a detailed risk assessment or policy application. Identity numbers, medical history, financial information and policy documents require an appropriate secure process and access arrangement. Even an unrestricted text field can prompt unsolicited disclosure.
The greeting should explain how to reach the authorized team and discourage sending sensitive documents through the initial social channel. An automated reply should not choose a policy or decide eligibility. Handover records should identify the responsible person, access scope and contact status. Do not confuse information supplied to answer one inquiry with permission for later marketing communications. After updating the template, use a controlled example to check mobile presentation, the destination and understandable error behavior.
Keep sensitive quote information out of advertising events
In measurement design, inspect each proposed field. Meta Business Tools Terms restrict financial and health information and sensitive event or audience naming. An insurance record being retained internally does not establish that it may also be transmitted through a pixel, Conversions API or advertising customer list. Those are distinct processing and platform decisions.
Do not automatically add policy names, diagnoses, premiums, risk assessments or identifying parameters linking a person to those details. Inspect URLs, form fields, event labels and third-party applications together. Hashing alone does not resolve the restriction. Avoid turning financial or health-based CRM segments into a remarketing recipe. Keep an unreviewed data path disabled until its scope is understood. The implementation owner approves the transmission boundary; the agency owner approves the purpose. Preserve a record another teammate can use to check that later changes did not widen it.
Distinguish contacts, quotes and issued policies
The administrative tracking system should distinguish a received message, reachable contact, handover, prepared quote and issued policy. Establish accurate internal definitions first. It is not necessary to transmit every stage back to an advertising platform. An advertising algorithm should not decide policy eligibility or coverage, and a reported contact should not be treated as an underwriting outcome.
Prepare reports with a source, period and explicit status definition. Explain duplicated, withdrawn and out-of-scope contacts. Reopen the relevant review after an insurer condition, authority, form, automated reply or delivery market changes. Name the correction owner and retest date. Numerical growth does not establish the quality or suitability of policy recommendations. The useful operational outcome is a process where authorized personnel have the correct information and customers understand which organization they are contacting.
| Review | Evidence | Owner |
|---|---|---|
| Identity and authority | Current title and representation scope | Agency management |
| Product description | Claim matched to current document | Technical personnel |
| First contact | Secure direction and task handover | Contact owner |
| Data sharing | Field inventory and transmission check | Implementation owner |
BEFORE YOU DECIDE
Frequently asked questions
Can a digital agency provide insurance advice?
Technical implementation or content preparation does not confer professional authority. Organize insurance marketing, information and sales responsibilities around the authorized technical personnel defined by the applicable regulation.
Does every insurance ad use the same special category?
Review the offer, advertiser and delivery market together. Do not treat US financial product requirements as a global targeting recipe; inspect the current category and country conditions.
Should a policy document be requested in a message?
Keep first contact separate from sensitive document collection. Manage necessary quote details through an appropriate secure process with authorized access and relevant customer information.
Is an existing CRM list sufficient for upload?
No. Possessing a list does not establish transmission rights or platform suitability. In particular, do not automatically make audiences from segments based on financial circumstances or health status.
Does a submitted form count as a policy sale?
A contact request, reachable inquiry, quote and issued policy are separate stages. State which one a report counts and leave professional eligibility decisions with authorized personnel.
When should the publication file be reviewed again?
Repeat affected checks after changes to authority, insurer conditions, product, form, data fields or delivery market. An earlier approval does not automatically cover a changed scope.
LET’S DEFINE THE SCOPE
Clarify the administrative publication record
Prepare identity, content version, secure direction and technical data boundary records for the authorized team to review.
Review the publication process