Separate paid-media needs from production needs
A performance marketing brief should identify the intended outcome: sales, suitable enquiries or awareness. Instagram visibility is not a substitute for all three. Name the priority product, service area and buying step, and distinguish organic account management from paid advertising.
The campaign depends on accurate product information, useful creative and the experience after the click. Stores need reliable stock, delivery and return information; service businesses need a response process and enough capacity. An agency can identify these dependencies, but it does not automatically take responsibility for pricing or sales staffing. In regulated sectors, establish whether the proposed promotion is permitted before discussing optimisation.
Send candidates the same brief, including account access, available footage, website condition, measurement problems and a realistic budget range. Replace “grow our Instagram” with a specific commercial problem. Comparable inputs make it easier to judge the proposed work instead of the polish of the presentation.
Build a shortlist with visible source material
The marketing leader’s shortlist should start with providers’ published services and continue with verification in a meeting. The names below do not form a scored performance ranking. A website description does not establish which team will actually work on your account or guarantee a result.
AnalyticaHouse describes integrated performance marketing, SEO, creative and data science. ROIPUBLIC lists paid media alongside social, content, web and conversion-related services. Boosmart lists Instagram/Facebook advertising, analytics and several other advertising channels. Use these descriptions to frame questions about the proposed assignment.
Webtures’ Meta consultancy page covers Facebook/Instagram campaigns, creative and measurement. KoçZer’s OneIngage announcement describes its media, creative and technology structure; use the current OneIngage name when considering the former Ingage business. Public pages are not quotes for price, availability or staffing.
| Provider | Published scope | Verify in discussion |
|---|---|---|
| AnalyticaHouse | Performance, creative, SEO and data science | Who is assigned to Instagram work? |
| ROIPUBLIC | Paid media, social, web and content | How are media and content deliverables separated? |
| Boosmart | Instagram/Facebook, other channels and analytics | Who manages measurement across channels? |
| Webtures | Meta campaign, creative and measurement consultancy | Are production and technical implementation included? |
| OneIngage | Media, creative and technology structure | Which unit and team will work with you? |
FROM READING TO A NEXT STEP
Define your Instagram advertising scope
Share the objective, available accounts and production needs to develop a scope you can compare.
Define Reels and creative deliverables precisely
For ad creative production, “monthly content” is too vague. Define concepts, formats, responsibility for filming and revision allowances. Check text readability and product accuracy in Reels, Stories and Feed previews rather than approving a single desktop design.
Promoting an existing Reel, producing a new advertising video and running a creator partnership ad are different deliverables. Verify music, footage and likeness rights for the intended use. Audio available for organic posting is not automatically licensed for advertising. A creator’s permission to publish a post is also not an unlimited paid-media licence.
The brief should explain the message hypothesis, product evidence and alignment with the destination page. Ask for alternatives that test meaningfully different approaches, not just colours or headlines. Specify who approves product statements and who can stop an ad when information is wrong. Final files, raw footage and reuse rights need separate contractual terms.
Make access and measurement visible before signing
Measurement setup is part of agency selection. Confirm the business’s management access to its advertising account, Instagram account, data sources and catalogue. Use appropriate platform permissions instead of password sharing, and match access levels to the tasks being performed.
When a report shows sales, ask which event, attribution window, currency and reporting dates produced the number. If browser and server events overlap, include a duplicate-counting check. A CAPI connection does not remove permission requirements or restore all restricted data. Review technical implementation and the right to use data together.
A sample report should explain decisions, data problems and the next action, rather than simply display screenshots. Confidentiality may prevent a provider from naming clients; an anonymised process example can still be useful. Permission to share a reference matters more than an unverifiable collection of client logos.
Question store, service and international projects differently
With ecommerce operations, catalogue health and the ordering experience matter. Service businesses need suitable enquiries and a working response process. Applying the same follower goal to both models can distort selection. Test sector experience through operational questions rather than relying only on logos.
For international work, identify owners for language, local offers, payment, delivery and legal requirements. For local services, review geography and capacity to answer calls or messages. Ask the agency to verify whether audience inputs are suggestions or controls in the actual campaign interface. Automation does not automatically enforce every business service boundary.
Store
Assign responsibility for catalogue identifiers, stock, order values, returns and measurement consistency.
Service business
Define a suitable enquiry, response expectations, sales feedback and the permitted scope of promotion.
Multiple countries
Make local-language approval, delivery conditions, data use and country budget decisions explicit responsibilities.
Discuss fees, evaluation and departure together
When reviewing growth costs, separate media spend, agency fees and production. A flat fee or spend percentage is not inherently cheap or expensive. Equalise setup, filming, revisions, tools, reporting and extra work before comparing proposals.
Write down the early operational deliverables: access checks, measurement repairs and the questions experiments will address. Evaluate business outcomes with the sales cycle, data volume and external influences in mind; there is no universal ninety-day success guarantee. Agree on notice periods, removal of access, report and file delivery, and transfer of unfinished work before the relationship begins.
BEFORE YOU DECIDE
Frequently asked questions
Which is Turkey’s best Instagram advertising agency?
A defensible ranking needs independent, comparable performance evidence. Assess a shortlist against your needs, assigned staff, measurement approach and contract scope. This guide uses providers’ public service descriptions rather than claiming independent campaign results.
Is there a minimum advertising budget for working with an agency?
There is no universal minimum. Service requirements, production cost, objectives and the experiment plan differ. Ask what question the proposed media budget can realistically answer and what happens if the resulting evidence is insufficient.
Does the agency fee include media spend?
It depends on the proposal. Separate media, management and production, and clarify the spend base for any percentage, taxes and approval of extra work. Compare total cost for the same deliverables.
Are Reels filming and UGC included in every package?
No. Production, creator agreements, paid-ad usage rights, revisions and delivery of raw files may be separate scopes. Do not assume they are included unless the proposal says so explicitly.
What reporting should I request?
Ask for outcome definitions, attribution settings, media and service costs, data issues and the next decisions. Followers or clicks alone do not establish profitability or suitable customer enquiries.
Should I assess Prix using the same questions?
Yes. Prix publishes this guide; publisher status is not independent evidence of superiority. Verify proposed scope, assigned staff, creative rights and measurement responsibilities using the same questions you apply to other providers.
LET’S DEFINE THE SCOPE
Define your Instagram advertising scope
Share the objective, available accounts and production needs to develop a scope you can compare.
Discuss the scope