Define what this comparison can establish
When reviewing performance marketing services, consider the account’s problem, your operating capacity and the expected management work together. Prix publishes this guide, and its own services may also be considered. These candidates are not an independent performance ranking, and the guide does not claim verified Google Partner status for every business.
Official service descriptions accessible on 4 October 2026 provide a starting point. They are provider statements, not an audit of the results your account will receive. Directory reviews, price ranges and paid placements cannot replace comparable project evidence. Ask several suitable candidates to answer the same questions, using the same description of your needs.
Candidates to examine through their official sources
An ecommerce requirement can need a different team and scope from integrated enterprise media planning. This table revisits the names in the original directory using current sources. Order does not represent a performance score, and a listed service does not establish that every related task is included in your proposal.
AnalyticaHouse describes integrated performance, creative work and data science. Webtures describes Google Ads work across search, shopping and other formats. KoçZer’s 2025 announcement documents the change from Ingage to OneIngage and its media, creative and technology structure; request the current Google Ads proposal separately.
Shift describes performance, SEO and creative services. ROIPUBLIC lists Google advertising, analytics and other digital services. Boosmart describes Google advertising, measurement and conversion optimization. Do not assume an old extended brand label identifies a separate company or service; confirm the contracting business.
Veritas Dijital describes multichannel performance and conversion work. BusinessUp! states that it offers advertising including Google, ecommerce and other growth services. b2Target describes B2B digital marketing and advertising; the inspected page alone does not confirm its specific Google Ads scope.
| Candidate | Approach described by source | Clarify in the proposal |
|---|---|---|
| AnalyticaHouse | Performance, creative work, data science | Google Ads deliverables and data owner |
| Webtures | Google Ads formats and management | Required campaign type and measurement |
| OneIngage | Media, creative and technology structure | Current Ads scope and delivery team |
| Shift | Performance, SEO, ecommerce, creative | Boundaries between advertising and other work |
| ROIPUBLIC | Google ads and other digital services | Separate channel costs and reporting |
| Boosmart | Google ads, analytics, conversion work | Whether measurement and page tasks are included |
| Veritas Dijital | Multichannel performance and conversion | Owners of Ads and creative work |
| BusinessUp! | Advertising including Google and ecommerce | Advertising, store and reporting boundaries |
| b2Target | B2B marketing and advertising description | Written confirmation of specific Google Ads work |
FROM READING TO A NEXT STEP
Make the agency proposal concrete
Review your Google Ads needs, measurement and responsibilities to establish a clear scope for agency discussions.
Test sector experience against a similar business problem
Clarifying the growth objective gives agency selection a useful criterion. Ecommerce may require product data, stock and order recording; B2B may depend on qualified enquiries, quotations and sales stages. Local businesses need service-area and response-capacity checks. Tourism introduces questions about markets, languages and actual reservation handling.
A logo from a similar sector is insufficient. Ask a candidate to explain the initial situation, the intervention and how the outcome was measured in a comparable project. Customer confidentiality can be protected; an unexplained percentage is not comparison evidence. For multiple markets or languages, document localization, sales follow-up and the people responsible for the work.
Read the outcome definition and measurement path
The measurement scope should explain which action is recorded, when recording happens, how duplicates are checked and how the record connects to sales. Server-side implementation is not compulsory for every business; complete elimination of data loss or consent requirements is not a sound evaluation promise.
For ROAS, ask about revenue, advertising spend, period and attribution. For CPA, define the outcome: a form, a qualified enquiry or a completed sale? Comparing accounts without explaining branded searches, existing customers or promotions can mislead. A single dashboard number does not establish causation or profitability.
Reading CAC, ROAS and MER helps connect advertising reports with wider costs and revenue. Bring your real commercial objectives to the discussion. Treat a precise sales or earnings promise made without examining the account as a claim requiring evidence, rather than proof of expertise.
Separate media, management and additional work
Landing-page work relates to advertising management but may belong to a separate proposal scope. Document included deliverables and change approval for keyword and query reviews, exclusions, copy, product data, measurement, creative and page corrections.
This guide has no comparable current proposal dataset establishing one market fee percentage, monthly minimum or mandatory contract duration. Compare fixed, spend-based and mixed fees against the same media budget. Ask about tax, setup, production, software, work limits and termination. A low headline price can conceal missing work, while a high price alone does not prove quality.
| Item | Written answer | Meaning for the decision |
|---|---|---|
| Media | Actual amount paid to Google | Keep separate from agency fees |
| Management | Fee model and included deliverables | Compare equivalent scope |
| Additional work | Setup, creative, pages and software | Define limits and approval owner |
| Communication | Reports, meetings, urgent contact | Explain what changed and why |
| Exit | Termination, access and documentation | Make the handover plan visible |
Check badges, account access and transparency
During an agency discussion, clarify the customer account, access roles and billing. Google’s third-party policy requires a separate account for each end-advertiser and honest service descriptions. Its transparency policy covers advance written management-fee disclosure and providing customer IDs when requested.
Partner badge guidelines prohibit using the badge to imply that Google endorses the company or its services. Check the relevant business’s current profile and identity instead of relying on a badge image. This guide does not publish checkmarks implying every candidate’s badge was verified. A badge cannot guarantee scope, staffing or your commercial outcome.
Choose between an internal team and agency through a limited process
Resource planning does not assume one correct answer for every internal team and agency decision. Who has time and skill for account management, measurement, content and sales follow-up? Evaluate tool costs, continuity, approval speed and knowledge transfer together. An agency is not automatically cheaper or more successful in every situation.
Agree a limited review or starting scope. Acceptance criteria can include access, verified recording, explained changes and correct business-outcome reporting, as well as commercial targets. Examine starting work, duration and exit deliverables before making a long commitment. Read the first report against the same questions to see whether the proposed work is actually delivered.
Describe the need
Document the goal, current problem, media limit, sales capacity and required deliverables.
Request equivalent proposals
Send candidates the same scope; compare fees, people, access and exclusions.
Discuss evidence
Ask whether the sample report supports decisions and how a comparable project defined its result.
Verify the start
Once access and measurement are ready, record the initial tasks, owners and evaluation conditions.
BEFORE YOU DECIDE
Frequently asked questions
Which is the best Google Ads agency in Turkey?
This guide does not establish an independent success ranking. Compare scope, people, measurement and a transparent proposal against your account’s requirements.
Does a Google Partner badge guarantee results?
No. It represents the relevant status, not Google endorsement of the company’s services or a guarantee of your sales outcomes.
How much does a Google Ads agency charge?
There is no universal price. Compare media, management, setup, creative, measurement and page work separately using equivalent scope.
Is there a minimum advertising budget for using an agency?
This guide does not establish a verified minimum applicable to all businesses. Discuss how scope, markets, measurement and fees fit your available budget.
Must account access be transferred to an agency?
Define the required access roles. Document ownership, customer ID, billing and the access plan when the engagement ends.
How long should an agency engagement last?
There is no universal mandatory duration. Evaluate starting work, the commercial cycle, reporting and termination in the actual proposal.
LET’S DEFINE THE SCOPE
Make the agency proposal concrete
Review your Google Ads needs, measurement and responsibilities to establish a clear scope for agency discussions.
Discuss advertising management