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PRIX TOOLS / Marketing & advertising

ROAS Calculator

Enter attributed revenue and advertising spend to calculate ROAS as a multiple and percentage.

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ROAS Calculator

ROAS = ad-attributed revenue / ad spend. It is not profit.

ROAS Calculator

ROAS Calculator — steps and download

Enter ad spend and attributed revenue for the same period. Review ROAS as a multiple and percentage, then compare channel or campaign scenarios.

Does high ROAS mean I made a profit?

Not by itself. ROAS is revenue divided by spend. Evaluate it with contribution margin and break-even ROAS to account for product, logistics, returns and other costs.

Frequently asked questions

What is the formula?

ROAS = attributed revenue / ad spend. A 4x result means a 400% revenue-to-spend ratio, not net profit.

Does high ROAS mean I made a profit?

Not by itself. ROAS is revenue divided by spend. Evaluate it with contribution margin and break-even ROAS to account for product, logistics, returns and other costs.

Are my files and input data uploaded?

Tool processing runs on your device; file and form contents are not sent to a server for processing. Loading the website still creates standard web requests. Using a contact link is a separate action.

Do I need an account or API key?

No account or API key is required for the tool. Use is free within the file, operation and device limits stated on the page.

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