PRIX TOOLS / Marketing & advertising
Break-Even ROAS Calculator
Use contribution margin before advertising to find the theoretical ROAS needed to cover ad spend.
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Break-Even ROAS Calculator — steps and download
Enter your contribution margin before advertising as a percentage. Calculate the break-even ROAS threshold and compare it with campaign ROAS.
Which margin should I use for break-even ROAS?
Use contribution margin after variable expenses and before advertising. The formula is 100 / margin percentage. Missing costs can make the threshold appear too low.
Frequently asked questions
What is the formula?
Break-even ROAS = 1 / pre-ad contribution margin. A 25% margin gives 4x; use margin as a decimal.
Which margin should I use for break-even ROAS?
Use contribution margin after variable expenses and before advertising. The formula is 100 / margin percentage. Missing costs can make the threshold appear too low.
Are my files and input data uploaded?
Tool processing runs on your device; file and form contents are not sent to a server for processing. Loading the website still creates standard web requests. Using a contact link is a separate action.
Do I need an account or API key?
No account or API key is required for the tool. Use is free within the file, operation and device limits stated on the page.