PRIX TOOLS / Marketing & advertising
CTR Calculator
Calculate click-through rate from clicks and impressions and compare campaigns using the same click definition.
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CTR Calculator — steps and download
Use click and impression counts from the same reporting scope. Calculate CTR and compare how effectively ads attract clicks.
Is CTR the same as conversion rate?
No. CTR is clicks / impressions × 100. Conversion rate measures completed goals after a click or visit; specify its denominator.
Frequently asked questions
What is the CTR formula?
CTR = clicks / impressions × 100. Link clicks and all clicks should not be mixed.
Is CTR the same as conversion rate?
No. CTR is clicks / impressions × 100. Conversion rate measures completed goals after a click or visit; specify its denominator.
Are my files and input data uploaded?
Tool processing runs on your device; file and form contents are not sent to a server for processing. Loading the website still creates standard web requests. Using a contact link is a separate action.
Do I need an account or API key?
No account or API key is required for the tool. Use is free within the file, operation and device limits stated on the page.