PRIX TOOLS / Marketing & advertising
CPM Calculator
Enter advertising spend and impression count to calculate cost per thousand impressions.
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CPM Calculator — steps and download
Enter spend and impression count. Calculate cost per thousand impressions and compare campaigns using the same currency and period.
Are impressions and reach the same?
No. Impressions count ad views; one person can generate several. Use impressions rather than unique reach for CPM.
Frequently asked questions
Does it calculate budget in reverse?
This page calculates CPM from spend and impressions. Use the Ad Budget Calculator for a budget scenario.
Are impressions and reach the same?
No. Impressions count ad views; one person can generate several. Use impressions rather than unique reach for CPM.
Are my files and input data uploaded?
Tool processing runs on your device; file and form contents are not sent to a server for processing. Loading the website still creates standard web requests. Using a contact link is a separate action.
Do I need an account or API key?
No account or API key is required for the tool. Use is free within the file, operation and device limits stated on the page.