Separate dubbing, voice-over and complete localisation
Within AI creative production, multilingual video can begin from an approved master. Replacing narration, adapting visible mouth movements and localising the entire video are different jobs. A proposal should distinguish them so you can fund the work the audience needs.
For example, a screen-recorded software demonstration does not require lip synchronisation, but correct pronunciation of interface labels matters. A close-up presenter creates a different viewing experience. We review on-screen headlines, currencies, measurements and calls to action too. Original project files help make those edits. A technical inspection establishes source suitability before a whole catalogue is committed.
AI dubbing
Produce the approved script as speech and time it against the picture. Voice resemblance and natural delivery are assessed through a sample.
Subtitles
Prepare timed subtitles, readable lines and speaker distinctions. Embedded captions and separate files are chosen for the destination channel.
Complete adaptation
Adapt screen text, the visible offer and the final mix. Required lip synchronisation is evaluated separately.
Preserve the meaning, rather than every original word
Your product marketing message needs its intended meaning and accurate offer in each language. A literal slogan translation may sound awkward or change emphasis. We establish the source script, audience, formality, product terminology and names that remain untranslated.
A glossary prevents repeated terminology discussions. It records spoken abbreviations, agreed technical vocabulary and approved information behind claims. Sentence length is assessed against scene duration. If the translation does not fit, the script can be rewritten instead of removing essential meaning or forcing speech to an unnatural speed. A competent target-language approver reviews adapted wording before full production. This is especially valuable when a campaign contains product-specific language that a general translation system may misinterpret.
FROM READING TO A NEXT STEP
One video, one language, clear acceptance criteria
Share the source and destination channel. Establish wording, voice and final-file requirements through a practical sample.
Review voice character, permissions and delivery
As with AI voice experiences, pronunciation and pauses affect understanding. Resemblance to the original speaker does not establish naturalness in every language. Samples include brand names, numbers, questions and emphatic statements rather than only an easy opening sentence.
If cloning is proposed, the intended use, speaker authorisation and provider terms are clarified first. A suitably licensed synthetic voice or human voice-over may be a better alternative. Multiple speakers require identity checks and consistency across the video. Emotional acting, humour and dramatic scenes may demand more editing or another production method. We do not assume every piece of content will achieve the same result; the sample identifies these limits before the scope expands.
Use separate language and technical reviews
In a creative delivery workflow, language acceptance and file acceptance are separate decisions. The language pass checks meaning, tone and pronunciation. The technical pass checks audio levels, cuts, timing and subtitles. Completing one does not prove the other is satisfactory.
Reviewers examine the full video as well as excerpts. A correctly pronounced brand name may change later; a speaker transition can expose inconsistent voices. Time-coded feedback identifies the sentence or scene needing correction. Sample approval establishes direction but does not approve every minute of a longer programme. Review responsibility and revision rounds are agreed before production.
Inspect the source
Review the master, script, speakers and sound layers. Define target language and channel.
Approve a sample
Review adapted wording, glossary and a short voice example before full generation.
Produce and check
Prepare audio, subtitles and visual changes. Run language and technical checks separately.
Deliver the final
Supply agreed formats and retain a clear record of accepted versions and revisions.

Specify files, channels and revision boundaries
For localisation linked to ad creative production, vertical and landscape versions may use different edits and durations. Approval of the main version does not make every short cut ready. The message and call to action must remain understandable in each format.
The handover specifies separate audio, subtitle files and publishing-ready video requirements. A provider preview is not necessarily a final master preserving original picture quality; generated audio may need placing onto the source. Clean music and effects layers influence the result. Script changes are separated from performance adjustments. Language count, duration and approval rounds are measurable proposal items, while broadcast or multichannel sound requirements need explicit assessment.
Test market suitability through one bounded video
An audience-specific product narrative is easier to evaluate in a small pilot. Choose a demonstration or short introduction and explain what viewers should understand or do. Identify the language approver and channel from the outset.
Budget depends on more than minutes. Speaker count, source quality, script adaptation, screen text, synchronisation and review all affect the work. Success is not simply producing many language files: accurate meaning, intelligible pacing and usable masters matter. Share your source, target language and approval owner during discovery. We can define a practical sample, acceptance criteria and additional work needed before wider distribution. Once the sample is accepted, the same decisions form a controlled production brief for subsequent versions.
BEFORE YOU DECIDE
Frequently asked questions
Does dubbing automatically include lip synchronisation?
Not in every tool or package. If a speaker is visible, synchronisation is assessed separately, with an example and any additional editing defined before delivery is committed.
Can you clone my voice into another language?
Technical suitability, speaker authorisation and provider terms need review. A sample evaluates the balance between resemblance and natural delivery in the target language.
Who checks the target language?
A competent reviewer is agreed before production. This may be an authorised team member or separately scoped expertise; an unlimited reviewer network is not promised.
Are subtitles included?
Embedded captions and separate timed files are specified in scope. Dubbing does not automatically include every possible subtitle format.
Is a final MP4 source enough?
It may be usable, but project files and clean audio layers make edits easier. Embedded text, music separation and cleanup can require additional work.
How is the timeline set?
It reflects languages, duration, speakers and approval rounds. Instant or fixed turnaround is not promised before source inspection.
LET’S DEFINE THE SCOPE
One video, one language, clear acceptance criteria
Share the source and destination channel. Establish wording, voice and final-file requirements through a practical sample.
Scope video localisation