Define the professional boundary before the content plan
The scope of social content management should distinguish portfolio administration from advertising architectural services. Article 7/c of the TMMOB Chamber of Architects’ professional conduct regulation prohibits advertising; article 6/f addresses inducements to obtain work. Review the primary regulation with the responsible architect before approving a publication scope.
Calling a post educational does not automatically establish its acceptability. Review the purpose, image, wording and destination together. Claims about the cheapest project, guaranteed permit approval or assured cost savings do not belong in this plan. Boosted posts, acquisition lead ads and visitor retargeting are outside the guide’s implementation scope. Record that boundary in the agency brief, design request and monthly deliverables. If professional decisions change, reassess the scope first. A platform providing an advertising button does not establish professional permission to use it.
Describe the project stage and the practice’s actual role
A project content plan should begin with a factual record for each work rather than a folder of attractive images. Record building use, appropriately disclosed location, project stage and the practice’s contribution. A concept, competition proposal, construction design and completed building should not be presented under an indistinguishable label.
For example, a practice contributing only interior design to a restaurant renovation should not appear to have authored the entire building. Identify team and partner contributions. Verify area, year and materials from project records rather than estimating them. Where information is confidential, reduce the description instead of inventing detail. Help the reader understand the approach through a concrete design decision, such as circulation, daylight or retaining an existing structure. This is more informative than a broad claim of creativity and makes the description easier for the architect to check.
Photographs of built work
Record the stage photographed and the required credit. Consider whether the space has changed since the photograph was taken; an older image should not be labeled as a newly completed project.
Renders and models
Make the visualization status visible. A proposed view, material or layout that was never built is not evidence of completed construction. Preserve the distinction when producing a cropped social version.
Process and drawings
Explain the sketch, sheet or detail in understandable language. Remove unnecessary addresses, security arrangements and client details from the publication copy while retaining the original file in its appropriate archive.
FROM READING TO A NEXT STEP
Review the portfolio scope
Within the responsible architect’s professional boundaries, review project content, publication permissions and the administrative workflow.
Track image permissions alongside the approved publication
In publication coordination, access to a photograph does not establish permission for every use. Project authorship, photography licensing, the client’s confidentiality conditions and identifiable people need separate review. The publisher should understand which channel, description and use period the permission covers.
Keep an image identifier, rights holder, permitted channel, required credit and restrictions in the record. Give production staff the relevant selection rather than unrestricted project files. If a floor plan, vehicle plate, personal belongings or security detail appears, ask the architect to assess it before publication. Define who will inspect the social post, website page and archive derivatives if permission is withdrawn. Preserve the approved wording and image version together. Adding a new caption later does not automatically extend an earlier approval to a different description or purpose.
Keep the profile and website portfolio consistent
A technical portfolio review can be scoped around accessible descriptions, working links and accurate professional titles. This is not an advertising or ranking guarantee. The İstanbul Chamber’s August 2026 title notice specifically addresses unauthorized title use in social accounts and website or promotional materials.
Keep the practice name, authorized professional title and role description consistent across the profile and destination. Readers on a phone should be able to see the project stage and photography credit; cropping should not hide those details. If a large video makes the page difficult to use, prepare a lighter preview. In a task check, ask a reader to identify whether an image is a render or built work and what the practice contributed. Record the result, correct the problem and repeat the same task. Any SEO purpose and scope also require the practice’s professional review.
Administer existing correspondence with minimal information
Organizing communication records between systems can serve an administrative need without producing advertising audiences. For an existing conversation, a practice may need to record the responsible person, relevant project and whether a response is pending. This guide does not recommend automated solicitation or bulk sales messages.
Do not request identity documents, property deeds, precise addresses or personal financial information in an initial social message. If a project document becomes necessary, the responsible architect should determine the channel and disclosure scope. A general question is not an accepted commission or signed service agreement. The person answering should understand their authority and avoid deciding technical suitability or fees without the architect’s approval. Assign responsibility for unnecessary copies, access restrictions and retention review when correspondence closes. Avoid discussing private project details in public comments; direct an existing conversation to an appropriate channel.
Accept the work through accurate publication records
Acceptance criteria for portfolio maintenance include verified project facts, suitable permission, readable descriptions and working links. Likes do not replace these checks. A monthly review should show which record was updated, which publication remains on hold and which inaccurate statement has been corrected.
Start with one project record. The architect verifies facts, the content coordinator verifies the file and caption version, and the technical team checks mobile presentation. Remove content with unresolved permission from the publication schedule. When an issue closes, record the correction date and repeat-check result. This allows a deliverable to be assessed through inspectable evidence rather than post volume alone. Keeping the scope independent of paid advertising also makes the agency’s, freelancer’s and internal team’s decision limits explicit. Revisit the plan when the practice’s process or relevant professional requirements change.
| Check | Evidence | Owner and repeat review |
|---|---|---|
| Project stage | Architect-verified project record | Project architect; on stage changes |
| Image rights | License and publication restrictions | Publication owner; on channel changes |
| Mobile description | Task check for role and render status | Designer; after correction |
| Professional scope | Current-rule and approval record | Responsible architect; on plan changes |
BEFORE YOU DECIDE
Frequently asked questions
Can this guide be used to launch Instagram ads for an architecture practice?
No. Because of Turkey’s professional advertising restriction, it does not recommend paid campaign implementation. The responsible architect should review communication scope against current Chamber rules and seek legal advice where needed; platform access is not permission.
Is an informational post automatically acceptable?
No. Its purpose, wording, imagery and destination need review together. An educational label alone does not establish acceptability. Present the same versions of the post and linked page to the professional responsible for publication review.
Can a portfolio contain renders?
A visualization can be considered after rights and professional-scope review, with its render status clearly stated. It should not be represented as a photograph of a completed building. Explain the status of significant proposed details that were not constructed.
Must the client’s name and address be published?
Personal details that are unnecessary to understand the work need not be published. Assess any disclosed identity or location against permissions and confidentiality conditions. The existence of a project does not provide a general right to disclose its client’s information.
How should a content deliverable be accepted?
Review the approved project record, permitted image selection, permission record and mobile check together. Resolve missing permission or inaccurate role descriptions before publication. Confirm corrections by repeating the same review scenario rather than accepting a file upload alone.
LET’S DEFINE THE SCOPE
Review the portfolio scope
Within the responsible architect’s professional boundaries, review project content, publication permissions and the administrative workflow.
Review portfolio administration