PRIX TOOLS / Marketing & advertising
CAC Calculator
Divide sales and marketing costs by new customers for a consistently defined period.
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CAC Calculator — steps and download
Enter marketing and sales expenses and new customers for the same period. Calculate acquisition cost and compare it with contribution LTV.
Is CAC only ad spend?
Full CAC includes sales and marketing expenses. Entering only ad spend produces a narrower measure; state which costs are included.
Frequently asked questions
How does CAC differ from CPL?
CPL measures cost per lead; CAC measures cost per acquired customer. Non-buying leads are not new customers.
Is CAC only ad spend?
Full CAC includes sales and marketing expenses. Entering only ad spend produces a narrower measure; state which costs are included.
Are my files and input data uploaded?
Tool processing runs on your device; file and form contents are not sent to a server for processing. Loading the website still creates standard web requests. Using a contact link is a separate action.
Do I need an account or API key?
No account or API key is required for the tool. Use is free within the file, operation and device limits stated on the page.