PRIX TOOLS / Marketing & advertising
LTV Calculator
Estimate revenue LTV from order value, purchase frequency and lifetime, then apply margin for contribution LTV.
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LTV Calculator — steps and download
Enter average order value, annual purchase frequency, relationship length and margin. Read revenue LTV separately from contribution LTV and download the summary.
Does the LTV calculation forecast cohorts?
No. This is a simple assumptions model without automatic discounting, cohort behavior or churn forecasts. Update it using actual repeat-purchase data.
Frequently asked questions
Are revenue and contribution LTV the same?
No. Basic revenue LTV = order value × purchases per period × periods. Contribution LTV applies the relevant margin.
Does the LTV calculation forecast cohorts?
No. This is a simple assumptions model without automatic discounting, cohort behavior or churn forecasts. Update it using actual repeat-purchase data.
Are my files and input data uploaded?
Tool processing runs on your device; file and form contents are not sent to a server for processing. Loading the website still creates standard web requests. Using a contact link is a separate action.
Do I need an account or API key?
No account or API key is required for the tool. Use is free within the file, operation and device limits stated on the page.