NueSkin Founder
Everything we create is guided by values that reflect our commitment to healthy, happy skin.
We list every ingredient and its true purpose, so you know your skin.
Our formulas mix botanicals with science actives for glowing results.
From recyclable packaging to cruelty-free testing, we care for skin and planet.
Thoughtfully formulated to soothe, support, and respect sensitive skin.
Trusted worldwide, built on quality for all skin types.
Thoughtfully crafted blends backed by science and care.
Bringing gentle, effective skincare to diverse skin types.
Lana formulates her first botanical moisturizer in her kitchen, inspired to create gentle care.
Official launch of NueSkin with 4 core products tailored for sensitive and acne-prone skin.
NueSkin reaches 10,000 customers and opens its first fulfillment center in California.
Expands to international shipping and introduces the SkinFit Quiz for personalized routines.
Celebrates 500K products sold and builds a loyal, supportive global community of skincare lovers.
Glow-boosting heroes for every step your skin journey, crafted to nurture and reveal your natural radiance.
Founder & Product Innovator
Head of Research & Development
Brand Strategy Lead
Customer Experience Manager
Community & Partnerships Manager
Skincare Science Consultant
Gentle, effective essentials designed to reveal your healthiest, most radiant skin.
